John Leake's powerful debut release, Entering Hades, has been adapted for the stage by John Malkovich, who not only directs but stars in the play.
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Looking for more online exposure? P&P's new Online Video PR Campaign is generating quite a bit of interest around the book industry. |
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Look for Phil Carlo on the air this summer to promote his latest blockbuster, Gaspipe, from William Morrow/Harper Collins. |
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Read Isamu Fukui's "Last Line" feature in Esquire. |
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Our two-tier online publicity package marries the compelling power of video with aggressive online pitching to saturate the Internet with your message. Our Viral Video Marketing & Online Publicity Campaign utilizes technology to leverage exposure throughout the web from popular social networking and video-driven file-sharing sites (YouTube, MySpace and Web2point0.TV), to online news portals (such as MSNBC, CNNMoney and Yahoo!) and industry book blogs (such as GalleyCat and PaperCuts).
This campaign includes:
 ONLINE BOOK PUBLICITY
To help you earn valuable third-party credibility, P&P:
- Creates an industry-standard virtual press kit: a press release, author bio, sample media questions, video bio, pre-packaged sample on-air interview
- Designs a custom pre-campaign strategy with market analysis and book positioning
- Provides media training at our Austin-based office
- Distributes your professionally produced podcast and video clips to book blogs and niche websites
- Pitches you and your book to blogs, podcasts and websites via:
- Written and on-air guest Q&A’s
- Book reviews
- Blog tours
- Feature stories and expert source placements in web-based news outlets
- Panel and forum moderation
- Chapter excerpts
VIDEO VIRAL MARKETING
 Viral book marketing is a consumer-driven marketing technique that uses pre-existing social networks to build brand awareness. At P&P, we use professionally produced television and audio interviews (featuring the author) as the key viral ingredient in reaching viewers who will then share with other networks, creating exponential growth in the message’s visibility and effect.
P&P Viral Video Marketing includes:
- Press materials: a press release, author bio and sample media questions
- Pre-campaign strategy development, market analysis and book positioning
- Hands-on media training at our Austin-based office
- Three professionally produced television clips in partnership with award-winning AMS Production Group: 15-minute interview between author and on-air talent, one- to two-minute book introduction and a one-minute author introduction
- Professionally produced podcast audio interview
- Custom Facebook and MySpace pages
- Distribution of podcast and video clips to heavily trafficked file-sharing sites such as YouTube, Yahoo! Video, iTunes, and Web2point0.TV
 Want to sign up for our next television shoot?
Reservations are limited to a certain number of authors per video shoot. If you are interested in more information contact Rusty Shelton at rshelton@phenixpublicity.com or call 512-478-2028 Ext. 220.
Want more information?
Visit our New Online PR Campaign FAQ's.
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