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Seattlepi.com picked up a review of Elizabeth and Barton Cockey's Drawn to the Land: The Romance of Farming

Watch Gerry Boylan talk about his hitchhiking book tour for Getting There on Good Day Atlanta or read a review on DailyTribune.com

Read the review of Vicki Courtney's Between God and Me: A Journey Through Proverbs featured in Youthworker Journal

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Thursday
Aug262010

Wherein Phenix & Phenix turns out to be a group of really great people.

http://hyperboleandahalf.blogspot.com/Does anybody truly enjoy the idea of books being made into movies? Truly and completely, without any hesitation? I know I always groan when I hear this kind of news. Oh, blergh. They’re taking a private relationship I had (in my mind) and summarizing it in two easy hours for millions of people (and millions of dollars). I realize this is snobby and selfish of me, but I’m not ashamed. 

Drunk with disdain, I polled my colleagues, who are far more upbeat and cheerful creatures than me  than I.  Than myself.

For instance, Lindsay good-naturedly resigns herself to the fact that she will be disappointed, but ventures forth anyway: “Every time I watch a movie of which I have read the book, I expect to be disappointed. The movie cannot possibly include all the details from the book, and it never fails that my favorite scene isn’t included in the movie. Or your least favorite actor is cast as the main character. So at this point I understand that a movie adaption will never measure up to the book and enjoy the film for what it is.”  Fine, Lindsay. Go ahead. Enjoy it. I’ll be over here, not watching the movie. (And going through your stuff.)

Peggy realizes she needs assistance while watching certain books-to-movies:  “Proving that hot guys aren't all it takes for me to love a movie, my least favorite book-to-movie adaptation is Twilight. I have to admit that I read and liked the books, but the movies are complete jokes. I watch them with friends at the Alamo Drafthouse because you can't watch those movies without libations.” Amen, Peggy. A-men.

Amy lets the water roll off her back but has some conditions: “I don't mind it, unless they completely change the spirit of the book, or else stick so close to it that they don't make a watchable film.”

Shelby sees the silver lining: “The movie is never as good as the book, but I still find books-to-movies entertaining.”

Well, there you have it. I work with some really nice people, and I’m a jerk.   

What about you? Will you side with good (me, opposer of making books into movies) or with evil (and by evil I mean my nice colleagues)?



Tuesday
Aug242010

Like to Hear Yourself Talk? How to Make the Most of Speaking Engagements

Photo Credit www.cepro.com Authors with a clear platform and target market can benefit greatly from speaking engagements. From garnering more readers to finding new clients for your business, speaking can be a great way to share your expertise and communicate directly with your audience.

Speaking engagements also give publicists an additional angle to pitch besides the release of the book. Speaking can help position the author as an expert source for a certain topic, opening up more opportunities for coverage and exposure as relevant current events unfold.

There are a few things to keep in mind to ensure you get the highest possible benefit from your speaking engagements:

  1. Avoid reading straight from your book. Your audience won’t be as eager as your three-year-old is to hear you reading. They want you to look up and engage with them; have a real conversation. Besides, if you read from the book for an hour, what incentive will they have to buy a copy? Instead, develop a presentation from your book’s content that expands upon it or introduces new information.
  2. Add a speaker page to your website. Include a short summary outlining who you are and what you can speak about. You can even add a bulleted topic list. Keep a running list of all the events you have done or have coming up. Keep an eye out for current events that relate to your topic and update your topic list as needed. You should also list relevant awards and testimonials. This can greatly increase your chances of being booked for additional speaking. Most importantly, include simple, specific directions on the best way to contact you to speak at an event.
  3. Immortalize your speaking engagements with video. Have a friend videotape your presentation. You can then add the videos to your website making your web presence more dynamic, and also giving the media and readers a preview of what you have to offer. The media is more likely to book someone they are able to easily preview. Otherwise it can feel like a blind date—scary.
  4. Focus on how people can benefit from the content of your book. Your audience will be wondering what you and your book can do for them—don’t let them leave without that answer, especially if you intend to sell copies in the back of the room. That said; don’t deliver your speech like an infomercial. Make it educational—but not “salesy”— by giving a sneak preview of what your book offers.
  5. Don’t forget to let your audience know where to find you online. Remind them to follow you on Twitter, friend you on Facebook or look up your website. You can use their feedback to modify your presentation, or to create entirely new ones.
  6. Be personable. If the audience likes you they will want to hear what you have to say. Don’t believe that being funny or light-hearted will undermine your professionalism. Don’t feel like your credibility goes out the window with one candid comment.  Being personable, especially during speaking engagements, is the best way to create lasting connections with your audience and potential readers.

    Have any other tips for speaking authors? Please share! Best of luck filling up those auditoriums!
Thursday
Aug122010

# Book Industry Hashtags: The Ultimate List #

Yes, calling this “the ultimate list” is a little ambitious, but I haven’t yet seen a full list online and this took awhile. (Good thing I love Twitter and books and hashtags and lots of Google-searching). If you are new to Twitter and have no earthly clue what a hashtag is, it’s basically a keyword that turns into a hyperlink through the magic of Twitter so that conversations can be easily followed. There are hashtags for almost everything, from the simple (#books) to the uh…what?! (#designcollaborationpokemon). This post is in reverence to the numerous hashtags for the book industry. I’ve organized them into categories and welcome everyone to add any I missed in the comments.

ONLINE BOOK CLUB
#BookOfTheDay
  Kind of like #fridayreads (below) but not tied to a specific day.

#BooksILikedThatOthersDidnt Started this week, as the opposite of the original hashtag, #BooksOthersLikedThatIDidnt, described below. This one acknowledges unpopular books that you liked.

#BooksILovedGrowingUp
People reminisce about their favorite childhood books. Started by @flavorpill.

#BooksImAfraidOf
was also birthed from the hashtags above and below. @TNBBC wants to know “which books people are afraid to read, due to hype or size or author.”

#BooksOthersLikedThatIDidnt
This tag started this week by @mincontro. Its purpose is obvious but keep in mind that it’s not about book bashing as some of its early adopters have reminded the Twitterverse. It’s more about how different all of our personal tastes are.

#FridayReads
FridayReads was created by @thebookmaven for users to list what they are reading each Friday. If you need even more incentive to share, every time the number of participants reaches a certain point she gives away books! (Bethanne is also cataloging all of the Tweets on The Book Studio site.)

#GreatBooks
A discussion of any books worthy of the tag.

#TwitterBookClub
This one is the closest to a real book club. One book is chosen to discuss every month. More at The Book Studio or the Facebook page.

JUST FOR FUN
#BadLiteraryMashups You could say Pride and Prejudice and Zombies inspired this one. Tweeps make up their own literary mashups, aiming for the worst. There is a “best of” list on Huffington Post.

#BookRageous A fun tag where book lovers share the crazy things they do because they love books just that much. More on @jennIRL’s site.

#BooksThatSealTheDeal The books that you and your dream friends/soulmates have in common. Started by @bookladysblog yesterday.

#BookstoreBingo Hilarious accounts of the crazy things customers say/do in bookstores.

#LesserBooks Making great titles questionable by changing a word or two.

#RealLifeofaBookMarketer Fun posts from book PR and marketing pros sharing the less-than-glamorous side of the biz.

FOR AUTHORS
#AskAgent Writers can Tweet questions to literary agents.

#BookMarket This tag is for authors (and others) to share book marketing advice. It is lead by @ClaudiaC and usually has a theme for each Thursday’s weekly discussion (which occurs at 4pm ET). The official Twitter handle is @BookMarketChat.

#DearAuthor Pleas and advice from booksellers, editors, bloggers, etc.

#KidLitChat The pint-sized version of LitChat, described below. @gregpincus kindly transcribes the chats on his site.

#LitChat LitChat was started last year by @CarolyBurnsBass. It even has its own Twitter handle, @LitChat and website. Follow the live chat every MWF from 4-5pm ET for book discussions that cover a wide range of topics.

#PBLitChat This lit chat is for picture book authors. It has a Twitter handle, @pblitchat and transcripts can be found at this site.

#PubTip This tag, started by literary agent @RachelleGardner, was created for agents and editors to share advice with writers hoping to become published authors.
 
#QueryFail QueryFail is where agents and editors share real-life query stories in order to show authors how not to query an agent or editor. More about the tag on @colleenlindsay’s blog, The Swivet.

#ThrillerChat Another lit chat aimed at…guess who! Yep, thriller writers.

#WaysToImpressBooksellers Created in July by booksellers to share tips with authors. It seems to have faded out now but maybe it will be back (if not usurped by #DearAuthor).

#WhereIWrite  @HuffPostBooks wants to know where you write. There is a selection of past tweets on the website and they're going to compile more so keep 'em coming!

#YALitChat A YA version of the above lit chats. Also has its own Twitter handle, @YALitChat and website.

MORE PUBLISHING KNOWLEDGE-SHARING
#CoWriting
This tag stands for the craft of writing and is a collection of keywords. @ColleenLindsay tweets "Writers/Editors/Pub Pros: If you had to associate specific tags to broad topic of Craft of Writing, what would they be?"

#DearBlogger Questions, tips and advice directed at bloggers.

#DearPublisher This tag started when @jennIRL sent out a “dear publisher” tweet sans hashtag. @HarperPerennial suggested the hashtag to keep track of similar tips. The full story on this tag is in the @ShelfAwareness article “Hashtags Could Save Publishing.”

#DearReader Questions, tips and advice directed at readers.

#FollowReader A weekly reader-focused book chat sponsored by e-galley site, @netgalley. Check the blog for notices on each week’s topic and recaps.

#PubQT Started by @RonHogan and @EdNawotka to answer general publishing industry questions. More info on the Publishing Perspectives site.

CELEBRATE!
#BooksellersOnTwitter Pretty self explanatory. @SarahABA has compiled a list as well. (It also looks like #indiebooksellers was a similar tag but the search results turned up nil.)

#WomenInPublishing is another recent creation—it started just this week by @jane_l to honor the fabulous women who work in our industry. There is a full directory now on @galleycat’s website.


Want to search for more? What the Hashtag is an alternate hashtag search option (besides Twitter) which also shows a trending graphs for each tag, links to the tag’s Twitter feed and website if available, and the latest mentions.

A wish for future book chats on Twitter
I would love if every book title mentioned in a Tweet was written as a hashtag so that we could all engage in one giant, everlasting book club. You wouldn’t have to read the same book at the same time, but could check out the tag to see what others have said and contribute your own thoughts. This was suggested in the past but hasn’t quite caught on yet. I forget as well, so I’m going to be the first reformer.

Disclaimer: I’m human so it’s quite possible I missed some tags or background information. And based on the number of hashtags created just this week, there will be plenty more to come! Please feel free to add more in the comments and we’ll keep updating the list.

#ThanksYouGuysAreTheBest
Love, @PhenixandPhenix & @peglouke

Tuesday
Aug102010

A bird’s eye view of marketing, advertising and publicity

Many authors confuse marketing, advertising and publicity, and although these three elements of marketing communications work together, it is essential to the success of your efforts as an author to understand the differences and see them as distinct functions. 

Here at P&P, we focus on garnering publicity for you and your book. So in honor of the back-to-school mayhem, here’s a brief lesson on the differences between marketing, advertising and publicity

MARKETING

Definition: Everything that goes into getting your book into readers’ hands

What a marketing plan includes:

  • Content of book
  • Design
  • Packaging
  • Distribution
  • Sales
  • Advertising
  • Publicity
  • Social media
  • Author  website
  • Book signings
  • Direct mail

Where to start?

The majority of your marketing plan is based around the target audience for your book. Identify a small, targeted group of people who would most likely buy your book and recommend it to their friends.  Choosing the correct target audience is crucial to the rest of your marketing plan.

ADVERTISING

Definition: Paid-for placement in mass media.

What does advertising look like?

Ads can be placed in newspapers, magazines, billboards, TV and online, and you control both the message and the timing.

Where to start?

Here at P&P, we don’t suggest buying ads for your book because they are generally expensive and consumers are sometimes skeptical of them. But if you do buy an ad, make sure you include your book cover, the full title and author name, the ISBN-13 and where consumers can buy your book. 

It is also best to choose where you place the ad wisely. Think about who your audience is and where they visit online or which publications they read. Smaller, local publications or online banner ads for niche sites will be more targeted, and hopefully, a bigger bang for your buck.

PUBLICITY – P&P’s specialty

Definition: Unpaid or earned media coverage that provides third-party credibility.

What makes publicity different than advertising?

  1. An author does not pay for the coverage he or she receives.
  2. The media controls BOTH the message and the timing.

What does publicity look like?

  • Strategic planning
  • Press conferences
  • Press releases
  • Press kits
  • Author biographies
  • Media relations
  • Acting as the client’s spokesperson
  • Providing media training to the client
  • Being interviewed on radio/TV
  • Being interviewed by newspapers and magazines, resulting in coverage such as book reviews, feature stories and direct quotes from authors in news stories

What is the key to publicity?

Being newsworthy, which means offering new and timely information that adds to the debate and impacts many people’s daily lives.

Any questions?

Friday
Aug062010

FAQ Friday & Tip Tuesday

We’ve been in business for over 16 years and all of our accumulated publicity and book promotion knowledge is just begging to be shared. To make our Facebook page more interactive and useful to authors, we have two new weekly programs we’re excited to introduce! 


The first, FAQ Friday, kicks off today. In addition to our semi-monthly FAQ blog posts, for FAQ Friday you post the questions that have been bugging you, and we’ll reply. Once in a while we’ll suggest a theme for the questions, but really anything book publicity- or promotion-related is welcome.  Some questions may need more than a short answer, so we’ll consider those for our FAQ blog posts.


We are also starting Tip Tuesday on Facebook next week, which will feature advice straight from our team which you can comment on with your own experiences. Please help us make our blog and Facebook page a more useful resource by spreading the word and sharing your thoughts!