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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Sun, 14 Mar 2010 23:46:04 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.phenixpublicity.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.phenixpublicity.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.phenixpublicity.com/blog/atom.xml"/><updated>2010-03-10T21:46:12Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.9.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Phenix &amp; Phenix recommends: Where to eat during SXSW</title><category term="Austin"/><category term="SXSW"/><category term="food"/><category term="recommendations"/><id>http://www.phenixpublicity.com/blog/2010/3/10/phenix-phenix-recommends-where-to-eat-during-sxsw.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/3/10/phenix-phenix-recommends-where-to-eat-during-sxsw.html"/><author><name>Breanna Rollings</name></author><published>2010-03-10T21:18:32Z</published><updated>2010-03-10T21:18:32Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>If you&rsquo;ll be in Austin for <a href="http://www.sxsw.com">SXSW </a>this year, at some point you might want to eat. Yeah, eating seems almost primitive when there are so many other things you could be doing, but trust me, you&rsquo;ll need sustenance. And hoo boy, are there ever plenty of eating establishments to choose from &ndash; too many to list here, in fact. To make life a little easier for you, we gathered a list of the places here in Austin that make our stomachs happy:<br /><br />"Ok, so my must-eat Austin restaurant is: <a href="http://www.zocalocafe.com">Zocalo Caf&eacute;</a>. Tired of Tex-mex? Then Zocalo is the place for you. This modern, Mexican-food hot spot is reasonably priced and features fresh, delish interior Mexican food. My recommendations? Try the burrito with fajita-steak, topped with their verde sauce. It's wonderful. And, don't forget the chips and salsa -- to die for! I definitely crave this place often and love to take visitors here for a fiesta treat!"&nbsp; - <em>Shelby</em><br /><span id="__end"><span style="text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://maps.google.com/maps/ms?ie=UTF8&amp;msa=0&amp;msid=117165238383511098590.0004816389ddfda30af63&amp;ll=30.279304,-97.743645&amp;spn=0.053293,0.077162&amp;z=14&amp;iwloc=0004816389e0c4c857d3d">Map it! </a></span></span></span></p>
<p>"Especially for SXSW, people SRSLY need to go to <a href="http://www.casinoelcamino.net/">Casino El Camino</a> on 6th street and fill themselves with their beer and burgery goodness! I love going there any time with friends because of its location and laid back vibe, but it is especially a great hotspot for SXSW festival attendees and volunteers. It has a cool Austin/punk rock/rockabilly atmosphere on the inside and a great outdoor patio with a fountain (and a view of the Hilton). If you drop by during southby, you might just run into a few of your fav bands--I had a the pleasure of a run-in with the Scottish group Glasvegas last year, who just happened to be chilling out in an upstairs booth after a gig at the Mohawk." &ndash; <em>Amy</em><br /><span id="__end"><span style="text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=casino+el+camino+austin+tx&amp;sll=30.266907,-97.737873&amp;sspn=0.012862,0.01929&amp;ie=UTF8&amp;hq=casino+el+camino&amp;hnear=Austin,+TX&amp;ll=30.26674,-97.737873&amp;spn=0.012862,0.01929&amp;z=16&amp;iwloc=A">Map it! </a></span></span></span><br /><br />"I have a thing for the French. I know, you can harass me all you want about this, but I won&rsquo;t listen. Therefore, I must recommend <a href="http://www.justines1937.com/">Justine&rsquo;s</a> &ndash; a cool, off-the-beaten-path spot with a simple, French-inspired menu, including the best cr&egrave;me brulee I&rsquo;ve had this side of Paris. The only complaint most people have about Justine&rsquo;s is the wait time for a table, so get there early if you can." &ndash; <em>Breanna </em><br /><span id="__end"><span style="text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=justine%27s+austin+tx&amp;sll=30.26674,-97.737873&amp;sspn=0.013325,0.01929&amp;ie=UTF8&amp;hq=justine%27s&amp;hnear=Austin,+TX&amp;ll=30.252469,-97.700386&amp;spn=0.053308,0.077162&amp;z=14&amp;iwloc=A">Map it! </a></span></span></span><br /><br />"If I want to take a friend for tex-mex and margaritas (or Mexican martinis), <a href="http://www.trudys.com/">Trudy's</a> is my first choice. The atmosphere is fun, the food is good, the booze is better and in nice weather, you can even sit outside. My other favorite place in Austin is the <a href="http://www.eastsidecafeaustin.com/index.html">Eastside Cafe</a>. It's in a cute old house and many of their delicious dishes feature veggies homegrown in the garden behind the restaurant. Tasty + environmentally friendly = All-around awesome." &ndash; <em>Maia </em><br /><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=trudy%27s+austin+texas&amp;sll=30.405337,-97.874416&amp;sspn=0.421058,0.611801&amp;ie=UTF8&amp;hq=trudy%27s&amp;hnear=Austin,+TX&amp;ll=30.278044,-97.747421&amp;spn=0.421606,0.611801&amp;z=11">Map it (Trudy&rsquo;s)!</a><br /><span style="text-decoration: underline;"><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=eastside+cafe+austin+texas&amp;sll=30.278044,-97.747421&amp;sspn=0.421606,0.611801&amp;ie=UTF8&amp;hq=eastside+cafe&amp;hnear=Austin,+TX&amp;z=14&amp;iwloc=A">Map it (Eastside Caf&eacute;)! </a></span><br /><br />"If you need a good brunch spot, you can&rsquo;t go wrong with <a href="http://www.galaxycafeaustin.com/">Galaxy Caf&eacute;</a>. Their coffee and French toast filled with fresh strawberries and bananas is a not-to-be-missed culinary experience!" &ndash; <em>Merritt </em><br /><span id="__end"><span style="text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=galaxy+cafe+austin+texas&amp;sll=37.0625,-95.677068&amp;sspn=49.089956,78.310547&amp;ie=UTF8&amp;hq=galaxy+cafe&amp;hnear=Austin,+TX&amp;ll=30.264998,-97.791023&amp;spn=0.210832,0.305901&amp;z=12&amp;iwloc=B">Map it! </a></span></span></span><br /><br />"Go to <a href="http://www.oasis-austin.com/">Oasis</a> for the scenery &ndash; horrible food, but views that make you feel like you're immediately on vacation. If you do care about food, go to <a href="http://eastsideshowroom.com/">East Side Showroom</a>. Dark,mysterious and oh so tasty." &ndash; <em>Kelly </em><br /><span id="__end"><span style="text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=oasis+on+lake+travis+austin+texas&amp;sll=30.368728,-97.777634&amp;sspn=0.406407,0.611801&amp;ie=UTF8&amp;hq=oasis+on+lake+travis&amp;hnear=Austin,+TX&amp;ll=30.38413,-97.807846&amp;spn=0.406343,0.611801&amp;z=11&amp;iwloc=A">Map it (Oasis)!</a></span></span></span><br /><span style="text-decoration: underline;"><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=east+side+showroom+austin+texas&amp;sll=30.38413,-97.807846&amp;sspn=0.406343,0.611801&amp;ie=UTF8&amp;cd=1&amp;hq=east+side+showroom&amp;hnear=Austin,+TX&amp;z=15&amp;iwloc=A">Map it (East Side Showroom)!</a></span><br /><br />"Two words you won't normally find together--classy and cajun--make <a href="http://www.gumbosaustin.com/downtown.html">Gumbo's</a> one of the best off-the-beaten-path Austin locales. After dinner head next door to Brown Bar for some of the best Martinis in town." &ndash; Rusty <br /><span style="text-decoration: underline;"><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=gumbo%27s+austin+texas&amp;sll=37.0625,-95.677068&amp;sspn=49.089956,78.310547&amp;ie=UTF8&amp;hq=gumbo%27s&amp;hnear=Austin,+TX&amp;ll=30.267704,-97.743645&amp;spn=0.013177,0.019119&amp;z=16&amp;iwloc=A">Map it!</a></span></p>
<p>And because <span style="text-decoration: line-through;">I'm so generous</span> I just plain love food, here are a few more links you might find helpful in your gastronomical quests: <br /><br />Some tips on <a href="http://rawfoodswitch.com/alternative-health/eat-healthy-sxsw/">Eating Healthy at SXSW</a> via The Raw Foods Witch</p>
<p>Addie Broyles at the Austin-American Statesman is keeping an <a href="http://www.austin360.com/blogs/content/shared-gen/blogs/austin/food2/entries/2010/03/09/sxsw_eats_food_parties.html">updated list of SXSW food parties </a>&ndash; check back often for new entries.<br /><br />Natanya Anderson of <a href="http://feteandfeast.com/">Fete and Feast </a>(one of my favorite local food blogs) has created the <a href="http://austinfoodlovers.com/">Austin Food Lovers&rsquo; Companion</a>. She also whipped up a <a href="http://feteandfeast.com/2010/03/08/blogger-guide/">Food Blogger&rsquo;s Guide to Austin</a>, with links to other fantabulous local bloggers.&nbsp;</p>]]></content></entry><entry><title>#BookPRShoutout</title><category term="Book PR"/><category term="BookPRShoutout"/><category term="Twitter"/><id>http://www.phenixpublicity.com/blog/2010/3/4/bookprshoutout.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/3/4/bookprshoutout.html"/><author><name>Rusty Shelton</name></author><published>2010-03-04T21:36:30Z</published><updated>2010-03-04T21:36:30Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Book publicity is getting a <a href="http://twitter.com/#search?q=bookprshoutout">hashtag</a>.</p>
<p>Did you know that tomorrow the <a href="http://cameraguild.com/">International Cinematographers Guild</a> is hosting the <a href="http://cameraguild.com/">47th Annual Publicist Awards</a>?</p>
<p>How awesome is it that they've been honoring film publicists since 1963?</p>
<p>From <a href="http://www.cameraguild.com/index.html?awards/pub/index.html~top.main_hp">last year's description</a>:</p>
<p style="padding-left: 30px;">"The ICG Publicists Awards, begun in 1964, honor excellence in publicity and promotion for motion pictures and television programs and spotlight the work of union publicists. Recipients are selected in several different categories and are voted on by their peers in Local 600. No other event celebrates the importance of publicists&rsquo; contribution to the entertainment industry."</p>
<p>We're thrilled that entertainment publicists are getting well-deserved credit for some very creative campaigns.</p>
<p>In fact, we're sort of inspired by it.</p>
<p>To our knowledge, the publishing industry doesn't have an official awards show or even an award for the top book PR campaigns of the year. Of course, there are no shortage of general PR awards. Independent literary PR agencies and publishing houses (including P&amp;P) have been submitting top campaigns and winning awards for years. That said, to our knowledge, there's nothing focused solely on book publicity campaigns.&nbsp;</p>
<p>We thought it would be fun to take to Twitter and call out good hits and notable overall campaigns from other book publicists by giving a #BookPRShoutout.</p>
<p>P&amp;P is going to call out hits daily on this hashtag.</p>
<p>We hope authors, publishers, readers and other publicists will join us.&nbsp;</p>
<p>See an author quoted as an expert source on a creative topic in the Wall Street Journal or watch Anderson Cooper interviewing a first-time author and think, "how did they do that?"--link to the story, include an @ reply to the publisher and give a #BookPRShoutout</p>]]></content></entry><entry><title>Hey Austin, I've been meaning to ask you something...</title><category term="Austin"/><category term="Austin Makes a Book"/><category term="Phenix &amp; Phenix"/><id>http://www.phenixpublicity.com/blog/2010/3/3/hey-austin-ive-been-meaning-to-ask-you-something.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/3/3/hey-austin-ive-been-meaning-to-ask-you-something.html"/><author><name>Rusty Shelton</name></author><published>2010-03-03T14:34:07Z</published><updated>2010-03-03T14:34:07Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Dear <a href="http://www.austintexas.org/">Austin</a>-</p>
<p>We&rsquo;ve been at this for a while now&mdash;over 20 years&mdash;and we still haven&rsquo;t hit a rough patch. Sure, we had a little falling out over my new address in north Austin but hey, at least it&rsquo;s still Austin, right? We can&rsquo;t all live in Hyde Park.</p>
<p>Our relationship has never been exclusive, after all, you have plenty of suitors, especially in recent years. Even your new eyesore <a href="http://www.austintowers.net/">condo towers</a> haven't changed the way I feel about you.</p>
<p>In fact, our open relationship is the main reason for today&rsquo;s post. I&rsquo;ve been trying to think of the best way to ask you a question for some time now.</p>
<p>Should I send you a personal invite? Maybe meet you for coffee at <a href="http://quackquacks.com/">Quacks</a>? Hell, I can get down on one knee on <a href="http://www.austincityguide.com/content/mt-bonnell-austin.asp">Mt Bonnell</a> if you want me to.</p>
<p>You want me to just go ahead and ask it?</p>
<p>Austin, will you be my co-author? Let&rsquo;s make a book.</p>
<p>As usual, you&rsquo;ll get the glory and the good PR since we&rsquo;re titling it <a href="http://austinmakesabook.com/">Austin Makes a Book</a>.</p>
<p>I know there are creative people all over town and it takes a lot to get your attention but this is the first crowd-sourced book in your history. <a href="http://www.austin360.com/blogs/content/shared-gen/blogs/austin/mo/entries/2009/10/20/austin_makes_a_book.html">Austin 360</a>, <a href="http://thataustingirl.blogspot.com/2009/09/zine-throwback-austin-makes-book.html">Austin Eavesdropper</a>, <a href="http://www.austinchronicle.com/gyrobase/Books/Blogs/index.html/objID902471/blogID/">The Austin Chronicle</a> and others thought that was pretty cool.</p>
<p>You will also be glad to hear that we have already begun collecting stories, pictures, photographs and other contributions from 81 of your coolest citizens, including my son, Luke, who does a mean marker on canvas.</p>
<p>We only need 19 more contributions.</p>
<p>How does it work?</p>
<p>Contribute $30 and you get a page in the book that you can do anything you want with. Love letters...song lyrics...menus...photos...poetry...anything goes.</p>
<p>You need more motivation?</p>
<p>There will be a launch party where you can mingle with your 99 co-authors and toast the fact that you can forever smugly proclaim "I've been published." Also, all proceeds will benefit <a href="http://www.roomtoread.org/austin">Room to Read Austin</a>.</p>
<p>Think about all the spots this is checking off on your hip list:</p>
<p>Charity? Check</p>
<p>Literary Leanings? Check</p>
<p>Party? Check</p>
<p>Non-exclusive? Check</p>
<p>New? Check</p>
<p>So, what do you say Austin?</p>
<p>If you want to grab one of the last few pages before SXSW, head over to Austin Makes a Book's <a href="http://austinmakesabook.com/">website</a>.</p>]]></content></entry><entry><title>Letters from (Video) Camp</title><id>http://www.phenixpublicity.com/blog/2010/3/1/letters-from-video-camp.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/3/1/letters-from-video-camp.html"/><author><name>Breanna Rollings</name></author><published>2010-03-01T22:46:29Z</published><updated>2010-03-01T22:46:29Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>As I mentioned in my last post, a few members of our team attended <a href="http://www.videocampaustin.com">Video Camp Austin</a> on Saturday. We had a great time! There were so many smart people to meet and learn from. The organizers used a &ldquo;bar&rdquo; style for the conference, where anyone could speak, you could attend any session and jump freely to another session if you wanted, and communication and interaction were strongly encouraged (after all, the vast majority of attendees were social media nerds &ndash; what do you expect?). <br /><br />It would take days for me to recap every session we attended, but I wanted to share a few juicy tidbits that I rounded up from fellow P&amp;P pals and my own notes:<br /><br />- Video shouldn't be intimidating. Everyone has the power to do it, and it doesn't take thousands of dollars to create interesting video content online.<br /><br />- Online video is really a piece of your virtual press kit--consider it an audition for TV.<br /><br />- Some tips from SEO genius Chris Justice: consider trigger words and phrases when scripting video; identify the emotion you want your viewer to feel (emotion &gt; comedy); imperfection is more trustworthy; consider <em>where </em>your video should be used.<br /><br />- Saying to someone, "Hey! I follow you on Twitter!" isn't nearly as creepy as you think it would be.<br /><br />- People want to do business with people. Not corporations.<br /><br />- There's a video to fit every client's need.<br /><br />- Customers want to see real people in a video (as opposed to illustrations or animation). It builds more trust.<br /><br />- Emotion is the number one driving factor behind everything. Google is even measuring it now. Super secretly (um, scary?).<br /><br />- Flip cams and cell cams could very well dictate the future of blogging.<br /><br />- When making video, consider how it will look when viewed on a Blackberry or iPhone. <br /><br /><a href="http://www.stevegarfield.com">- Steve Garfield&rsquo;s</a> three elements for making a good video: spectacle, story, emotion.<br /><br />- I love PetRelocation.com&rsquo;s <a href="http://www.petrelocation.com/pupintheair/">Pup in the Air </a>series &ndash; what a cool opportunity to use online video to build trust and tell a story.<br /><br />- The <a href="http://store.kodak.com/store/ekconsus/en_US/pd/Zi8_Pocket_Video_Camera/productID.156585800">Kodak Zi8</a> seems to be the most popular camera for online video production &ndash; it&rsquo;s (relatively) affordable and easy to use.<br /><br /><a href="http://www.flickr.com">- Flickr</a> can be used for more than just a place to showcase your amateur photography: you can increase SEO by uploading relevant pics, tagging them and commenting on them with your website URL included.<br /><br /><a href="http://www.channelaustin.org">- ChannelAustin</a> is a fantastic resource to the community &ndash; check out their website for information and tips.<br /><br /><a href="http://mymomsblog.blogspot.com/">- Letting your mom run a blog</a> could be really entertaining.<br /><br /><a href="http://www.twitter.com/talmadge">- Talmadge</a>, <a href="http://www.twitter.com/daveiam">Dave</a>, and <a href="http://www.twitter.com/bigmanweston">Weston </a>(the camp&rsquo;s co-creators) are really cool.<br /><br />- Austin is awesome (did we say that already?).<br />﻿</p>]]></content></entry><entry><title>P&amp;P goes to camp</title><id>http://www.phenixpublicity.com/blog/2010/2/25/pp-goes-to-camp.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/2/25/pp-goes-to-camp.html"/><author><name>Breanna Rollings</name></author><published>2010-02-25T20:24:22Z</published><updated>2010-02-25T20:24:22Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>You know what&rsquo;s awesome about living and working in Austin? There are so many cool, smart, tech-savvy people here. Not only that, but they&rsquo;re more than willing to share their knowledge with less tech-savvy (although equally cool and smart&hellip;hopefully) people. <br /><br />On that note, we&rsquo;re really excited about participating in <a title="http://www.videocampaustin.com/" href="http://www.videocampaustin.com/" target="_blank">Video Camp Austin</a> this weekend. This one-day event will bring together public relations, marketing, video, and social media professionals to learn about best practices in online video production and distribution. And it&rsquo;s FREE. And there will be FOOD. Two of my favorite words in the English language.<br /><br />Oh, you didn&rsquo;t know video was so important? Well, it is. We got a little taste of what Saturday&rsquo;s camp will bring at the <a href="http://www.socialmediabreakfast.com/category/smb-austin/">Social Media Breakfast </a>on Tuesday, thanks to <a href="http://twitter.com/talmadge">Talmadge Boyd </a>and <a href="http://www.twitter.com/bigmanweston">Weston Norton </a>of <a href="http://www.reelsocialmedia.com">Reel Social Media</a>. With better and cheaper technology, and of course the internet, making and distributing videos is easier than ever before. Video is one of the best ways to spread information and engage consumers - after all, YouTube is highly ranked in Google searches and has more than 100 million visitors. Our team is especially looking forward to learning about new ways to help our clients reach their readers.<br /><br />If you aren&rsquo;t going to this weekend&rsquo;s camp, you can check out the <a href="http://www.reelsocialmedia.com/category/blog/">Reel Social Media blog </a>for lots of how-to&rsquo;s and examples. We&rsquo;ll be sure to share what we learn here on our blog as well!</p>]]></content></entry><entry><title>Friday Afternoon Round-up</title><id>http://www.phenixpublicity.com/blog/2010/2/12/friday-afternoon-round-up.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/2/12/friday-afternoon-round-up.html"/><author><name>Rusty Shelton</name></author><published>2010-02-12T19:33:44Z</published><updated>2010-02-12T19:33:44Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Today concludes an eventful week in New York City.</p>
<p>It started off with great meetings, an amazing launch party at the <a href="http://www.themorgan.org/home.asp">Morgan Library</a> and a chance to see good friends and ended with a blizzard, flight cancellations and a Murphy's Law smackdown that lead me to--among other things--purchase a three pack of socks for $2.99 at Walgreens in the middle of the night.</p>
<p>I will write a full recap of the experience next week after I have fully recovered but first wanted to turn your attention to a few notable stories:</p>
<ul>
<li>The aforementioned launch party was thrown by <a href="http://guidepostsbooks.com">Guideposts Books</a> in honor of <a href="http://bethpattillo.com/">Beth Pattillo</a> and the release of her new book, <em><a href="http://www.amazon.com/Mr-Darcy-Broke-My-Heart/dp/0824947932">Mr. Darcy Broke My Heart</a></em>. Carl Raymond did a tremendous job with the event, which also featured Jane Seymour as the guest of honor. Yesterday's   <em>USA Today </em>included a brief piece on the party where Seymour aptly described Austen mania as "girly Star Trek."</li>
</ul>
<ul>
<li>Have you read William Stadiem's <a href="http://www.vanityfair.com/hollywood/features/2010/03/jon-peters-201003">Vanity Fair piece</a> on his (brief) celeb-memoir collaboration with former studio-exec Jon Peters? Wow. Insightful article, especially if you are in the book business. From a step-by-step (and comical) account of high-level proposal pitch meetings at the big six to a warning to writers thinking about collaborating with questionable celebs, I recommend this one.&nbsp; </li>
</ul>
<ul>
<li>You hear that, <a href="http://facebook.com">Facebook</a>? That's the sound of <a href="http://google.com">Google</a> trying to knock on your door. They've tried before, but will Google Buzz be different? Here are <a href="http://adage.com/digitalnext/article?article_id=142030">AdAge's thoughts</a>. </li>
</ul>
<ul>
<li>Author <a href="http://shannonhoneybloom.com/">Shannon Honeybloom</a> has some very good <a href="http://www.lhj.com/blogs/ladieslounge/2010/02/12/slow-homes-for-fast-women-a-challenge-and-makeover/">tips</a> for Making A Family Home on Ladies Home Journal's <a href="http://www.lhj.com/blogs/ladieslounge/">Ladies' Lounge blog</a> today.&nbsp;</li>
</ul>
<p>Did you read anything that really caught your attention this week? Tell us about it!﻿</p>]]></content></entry><entry><title>P&amp;P publicists share their Teacher Tales</title><id>http://www.phenixpublicity.com/blog/2010/2/2/pp-publicists-share-their-teacher-tales.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/2/2/pp-publicists-share-their-teacher-tales.html"/><author><name>James Gubera</name></author><published>2010-02-02T23:48:06Z</published><updated>2010-02-02T23:48:06Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.phenixpublicity.com/storage/Teacher Tales.JPG?__SQUARESPACE_CACHEVERSION=1266246928061" alt="" /></span></span>History has many famous teachers: Plato, Miss Crump, Mr. Kotter, Miss Nelson (a.k.a. Miss Viola Swamp) Ms. Frizzle, Miss Krabappel, The Professor, Mr. Feeny, Dumbledore, even Stephen King.<br /><br />Teachers are the mentors in our lives who, besides our parents, have our best interests in mind. They are there to encourage and motivate us, but most importantly, help us believe in ourselves, especially when we don&rsquo;t. Teachers never want to see us fail; their greatest satisfaction comes from seeing their students go on to succeed (despite any grudges you might still carry).<br /><br />Would any of us here at Phenix &amp; Phenix&nbsp;have become publicists without the grammar and writing skills we learned from our teachers, not just in K-12, but continuing through college? Plain and simple, no.<br /><br />Inspired by <a href="http://www.chickensoup.com/newrelease/pr/Press_Release-Teacher_Tales.pdf"><em>Chicken Soup for the Soul: Teacher Tales</em></a>, which releases today, here are our tales of appreciation to the educators that made a difference in our lives&hellip;<br /><strong><br />Rusty:</strong> Growing up in a small town, we only had one teacher per grade. Mrs. Shelton, my second grade teacher and mom, needless to say is still my favorite teacher. She is still upset about how my handwriting turned out.<br /><br /><strong>Breanna:</strong> First, I have to mention Mrs. Lux and her creative writing class that I took during my sophomore year. I loved the class so much I took it twice (can't remember how I finagled that). Mrs. Lux had this special way about her that was both encouraging and firm. She liked me and made me feel good about my work, which meant a lot to a shy teenager such as myself. Then there were the three teachers - yes, three - who taught my Humanities classes freshman/sophomore year. Mr. Murray, Mr. McKinney, and Mr. Chase (or MurMckCh, as my friends and I referred to them) made everything from the ancient Greeks to Frank Lloyd Wright interesting and even (gasp!) fun. And they treated us like adults, which was a rare treat in high school.<br /><br /><strong>Amy:</strong> My junior high school English teacher: Mr. Proctor<br />Easily one of my all-time favorite teachers. I had Mr. Proctor for 7th and 8th grade English, and he somehow taught us more than just language and literature: he imparted his wisdom, humor and the great art of sarcasm. A bit of an odd character, Mr. Proctor had a Boston Terrier named &ldquo;Lady&rdquo; that he always talked about, and he used to play us old Simon &amp; Garfunkel albums on his computer (but not &ldquo;Celia&rdquo;&mdash;too dirty). <br /><br />My high school theatre director: Missey Head<br />That&rsquo;s Missey Head, not Mrs. Head. She insisted. Mrs. Head made my high school years fun, creative and full of great friends that I met in theatre class. When I somehow first gathered the courage to audition for the theatre production class&mdash;after being convinced by Mrs. Head that I should&mdash;I went from being the shy girl who kept to herself to the outgoing lead actress school plays. We traveled across the state performing, won awards and I still keep in touch with many of my fellow actors today. I never would have found my true voice if it hadn&rsquo;t been for Mrs. Head.<br /><br /><strong>Merritt: </strong>I usually liked all of my teachers, but I did become an adopted daughter to one, Mrs. Cunningham. I still remember all the bones in the body from my seventh grade life science class with her. Now a family friend, she sometimes forgets that she was my teacher. She introduced me to my passion, Bill Nye the Science Guy (<a href="http://twitter.com/thescienceguy">@TheScienceGuy</a> on Twitter in case you were wondering).<br /><br /><strong>Shelby:</strong> Some of my favorite teachers in middle school also happened to be coaches, and despite the stereotype, I did actually learn from them. They were some of my funniest and most engaging teachers, with big personalities to go with it. One use to keep a tennis ball in his desk drawer, throwing it at students who fell asleep in class. Another, an old Aggie, would share many an A&amp;M story, including tales of Bevo BBQs. Of course, I have to mention Miss Cargile and Dr. Mills, two of my high school English teachers, and Mrs. Andrews, my journalism teacher. Working in publicity, they obviously rubbed off on me. Mr. Wrensman, my intro to news writing professor, taught us things our other teachers, fell short on, especially grammar. It was one of my hardest classes, but also the most rewarding. Because of him, I am the office resource for grammar rules and AP style when all other reference guides fail. <br /><br /><strong>James:</strong> I always loved school and was totally a teacher&rsquo;s pet. I have to start with Mrs. LaBaume, my 4th grade teacher, for helping me transition from East Long Beach to the Memorial-area in Houston. Trust me, that year was a BIG change. I also have to say two of my high school English teachers, Tish Driscoll and Joann Innerarity. I always felt like English teachers were the easiest to talk to, encouraged us the most and actually treated us like adults (I always loved trying to get away with calling them by their first names). Like Amy, I also have to say my theatre teachers, CeCe Prudhomme and Dusty Davidson (he has a twin named Rusty). Theatre is something that helped me build self-confidence and helped me find my own voice. To this day, I&rsquo;m never afraid to speak in front of a crowd or on the fly. Last but not least, Mrs. Oxspring, a.k.a. Mary Katherine Oxspring, the teacher I spent three-fourths of my high school career with. I had her two years in a row for math and was her teacher assistant my senior year. Seeing as she lives behind my parents, I still see her quite often.</p>
<p><strong>The lessons we learned from our teachers still stick with us to this day. A big thank you to all of our teachers, we couldn&rsquo;t have done it without you!</strong></p>]]></content></entry><entry><title>iPublicist: Book publicity for Pad and paper</title><id>http://www.phenixpublicity.com/blog/2010/1/29/ipublicist-book-publicity-for-pad-and-paper.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/1/29/ipublicist-book-publicity-for-pad-and-paper.html"/><author><name>Rusty Shelton</name></author><published>2010-01-29T17:33:07Z</published><updated>2010-01-29T17:33:07Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I spent the week sulking that I couldn't attend <a href="http://digitalbookworld.com/" target="_blank">Digital Book World</a>. SULKING.</p>
<p>Thankfully many of our colleagues in attendance did a great job of posting updates and news via Twitter feeds (<a href="http://search.twitter.com/search?q=dbw">#dbw</a> and <a href="http://search.twitter.com/search?q=dbwpr">#dbwpr</a>) and blog posts.</p>
<p><a href="http://twitter.com/yodiwan">Yen Cheong</a> posted a <a href="http://yodiwan.wordpress.com/2010/01/28/digital-book-world-get-noticed-how-to-earn-attention-for-every-book/">nice recap</a> of the "Get Noticed! How to Earn Attention for Every Book" panel, which she sat on with <a href="http://twitter.com/chapmanchapman">Ryan Chapman</a>, <a href="http://twitter.com/debbiestier">Debbie Stier</a> and <a href="http://twitter.com/PeterCostanzo">Peter Costanzo</a>.</p>
<p>I was glad that the panel got so much attention and it made me think--as we shift away from floor traffic, endcaps and bookseller recommendations and toward eReaders, blog tours and trending topics, how will the approach publishers take to publicity continue to evolve?</p>
<p>We've already seen publishers move toward creating new positions to focus on digitial promotion. Chapman is now the <a href="http://www.mediabistro.com/galleycat/revolving_door/ryan_chapman_named_online_marketing_manager_at_farrar_straus_and_giroux_147773.asp">Online Marketing Manager</a> at FSG. Ron Hogan, former editor at GalleyCat, is now the <a href="http://www.mediabistro.com/galleycat/revolving_door/galleycat_senior_editor_joins_houghton_mifflin_harcourt_145650.asp">Director of eMarketing Strategy</a> at Houghton Mifflin Harcourt. Many more publishing houses have created or are creating similar positions and I think they are a great idea.</p>
<p>While they do so, publicists (both in-house and independent) are already functioning as both digital marketing strategists and traditional publicists. As time is split between consulting with clients on Web strategy and pitching drive-time radio in Sacramento, in-house publicists are more stretched than ever before. While in many cases saddled with going through the motions of an aging publicity process still considered a must by some marketing managers, they are evolving their expertise to fit the new reality of PR:</p>
<ul>
<li>Blasts have given way to finding creative ways to build topic or genre-specific consumer-focused email lists. </li>
<li>Time-consuming multi-city book tours have given way to Skype chats, Tweet the Author and other virtual events. </li>
<li>Research for pre-publication mailings has given way book reviewer blog networks. </li>
<li>Spending days creating an exhaustive list of different media angles has given way to brainstorming social media strategies</li>
<li>The days of worrying about training young talent have given way to excitement about having digital natives on staff. </li>
</ul>
<p>While much of the job description has shifted, a publicist's ability to consistently book traditional media is more valuable than ever before.</p>
<p>So, here's the magic question--should a publishing house organize the positions within their publicity staff according to expertise (separate positions for traditional vs. digital) or should they place a bigger value on publicists who can do both and simply bring on more in-house publicists to accommodate for the additional time now needed to service both areas?</p>
<p>I believe that the best approach is for the same publicist to head up both traditional and digital promotion for a book--the strategies must work hand in hand. When you split the two there is potential to muddy the message without the best communication.</p>
<p>In going with this strategy, one thing is for sure--publicists can't properly service a massive title list while having a foot in both worlds. As publishers start to realize this, I think we will see an investment in expanding in-house publicity teams, limiting the number of books each publicist is expected to handle and an emphasis on creating strategic partnerships with independent publicity firms that can commit to engagement with the house over the long term--from the first marketing brainstorm--on.</p>
<p>What do you think?</p>
<p>&nbsp;</p>]]></content></entry><entry><title>I'm totally impressed with Seth Godin (again)</title><id>http://www.phenixpublicity.com/blog/2010/1/27/im-totally-impressed-with-seth-godin-again.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/1/27/im-totally-impressed-with-seth-godin-again.html"/><author><name>Breanna Rollings</name></author><published>2010-01-27T22:59:33Z</published><updated>2010-01-27T22:59:33Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.phenixpublicity.com/storage/godinbook.jpg?__SQUARESPACE_CACHEVERSION=1264633535885" alt="" height="150" /></span></span>Have you guys and gals taken note of what Seth Godin is doing to promote his new book, <em>Linchpin</em>? He&rsquo;s made the online world work for him in a big way.</p>
<p>Okay, okay. I know that Seth is already famous and has a huge platform, but he&rsquo;s got some very smart ideas that I would wager ANY author could benefit from.&nbsp; The media landscape is changing rapidly &ndash; like you didn&rsquo;t already know &ndash; and a shift from traditional to digital media is becoming more and more commonplace. Seth Godin continues to&nbsp;embrace this and capitalize on it beautifully.</p>
<p>Seth&rsquo;s calling his launch for <em>Linchpin</em> the <a href="http://sethgodin.typepad.com/seths_blog/2010/01/the-20-media-tour.html">&ldquo;2.0 media tour.&rdquo;</a> He hasn&rsquo;t gone to any traditional media at all to promote it. Instead, he&rsquo;s relying on his (admittedly vast) online network to help. He&rsquo;s also incorporating <a href="http://sethgodin.typepad.com/seths_blog/2010/01/the-difference-between-a-bonus-and-free.html">&ldquo;Free&rdquo; and &ldquo;bonus&rdquo; materials</a> into his campaign&nbsp; So, he&rsquo;s giving away stuff to tease the reader into buying, and he&rsquo;s offering bonus stuff to people who do buy.&nbsp; Simple, but brilliant. Seth also targeted people from different industries and backgrounds &ndash; people he knew would be interested in a book like <em>Linchpin</em> &ndash; and he figured out how he could adapt his message for them. As he writes on his blog:</p>
<p>&ldquo;I spoke to over 40 different people from various industries and blogs about <em>Linchpin</em>. I was given a warm reception by artists, business blogs, marketing sites, brand innovation sites, and creative blogs. It was a blast. My interaction with them reminds me that<em> the online world is quickly becoming even more human and connected everyday."</em> [my italics]&nbsp;<br />&nbsp;<br />In this day and age, you just can&rsquo;t rely solely on booking that Oprah gig to sell copies of your book. You (and your publicist) have got to get smart. It&rsquo;s so important to build an online network early, and nurture and maintain it daily. Equally important? Customizing your promotional efforts to your readers. Go to where your readers are, play to your strengths, figure out what will work with your readers and what won&rsquo;t.&nbsp; A lot of us publicity folk have been working toward this for a while: clever marketing tactics, coupled with a targeted campaign that incorporates social media, will yield far better results than just blanketing media outlets with press releases.</p>
<p>Is Seth&rsquo;s method working? You be the judge: I&rsquo;ve barely been able to read a blog today without seeing mention of his book (and now here I am, promoting it on this blog). As of this posting, <em>Linchpin</em>&rsquo;s Amazon ranking is in the top 10 in Books, and it was released yesterday.</p>]]></content></entry><entry><title>Pop Quiz: What's the most annoying word in publishing today?</title><id>http://www.phenixpublicity.com/blog/2010/1/21/pop-quiz-whats-the-most-annoying-word-in-publishing-today.html</id><link rel="alternate" type="text/html" href="http://www.phenixpublicity.com/blog/2010/1/21/pop-quiz-whats-the-most-annoying-word-in-publishing-today.html"/><author><name>Rusty Shelton</name></author><published>2010-01-21T20:52:24Z</published><updated>2010-01-21T20:52:24Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>A) e-Reader<span class="full-image-float-right ssNonEditable"><span><img src="http://www.phenixpublicity.com/storage/popquiz1.jpg?__SQUARESPACE_CACHEVERSION=1264107275567" alt="" width="229" height="152" /></span></span><br />B) Platform<br />C) <em>Twilight</em><br />D) Oprah</p>
<p>Publishing vets are moderately annoyed by each, but here's how different segments of the industry would likely respond:<br /><br />Publicists: D<br />Marketing Directors: C (Editor to mkg director: "Don't you think this is our <em>Twilight</em>?")<br />Booksellers/Sales reps: A<br />Authors: B<br /><br />I sympathize with each group, but I think authors have the biggest beef--the publishing industry has a serious love affair with the word "platform." The <a href="http://www.writersleague.org">Writers' League of Texas</a> (WLOT) calls it an "annoying, ever-present, and oh-so-hard to define buzz word." That sounds about right. <br /><br />So, how do you deal with it?<br /><br />Cyndi Hughes (Executive Director of the WLOT), Bill Crawford (<a href="http://www.greenleafbookgroup.com">Greenleaf Book Group</a>) and I are getting together tonight from 7-9 PM for the Writers League of Texas monthly panel discussion to answer the question: <a href="http://www.writersleague.org/programs/mp.html">"What the heck is a platform? Ten building blocks every writer needs."</a>&nbsp; Not only is it completely <strong>free</strong>, but the WLOT will also be hosting an official pre-party at <a href="http://eatdrinkdocs.com/#home">Doc's on South Congress</a>. <br /><br />Hope to see you there!</p>]]></content></entry></feed>